Sick Culture is an initiative inspired by the events of 2020. The year our way of life came screeching to a halt.
Over the days, weeks and months that followed the global lockdown in March 2020 we were forced to reengineer every aspect of the way we live our lives.
We were forced to find alternative ways to educate and care for our children. Forced to reimagine ways to stay connected with friends and family near and far. We had to reassess the items deemed essential in our supermarkets and how these could be accessed by the most vulnerable in our society.
We were required to quickly adapt our businesses to ensure survival and find new and inventive ways of delivering our services.
The many tragedies of the 2020 pandemic have included the loss of lives, the loss of livelihoods and even the near loss of entire industries. The full extent of the devastation is as yet unknown.
These tragedies will all have been in vain if we do not learn from this period of extreme challenge to create a better culture for the present and for the future.
2020 held up a mirror to us, a mirror which reflected the sickness already endemic on our society. Our over consumption, the neglect of our environment, our disconnection with ourselves our homes and disconnection with our family and friends due to our frantic way of life.
Our Sick Culture.
We were given an opportunity to pause and reflect and look upon the rubble and the ruins of our decimated way of life. We are now faced with two options. To attempt to rebuild our old life as it was or to build something more more enriched, more balanced, more human for ourselves and for future generations.
The aim of this initiative is to raise awareness of the sickness in our culture and to build upon positive change that could not be achieved within a lifetime without this powerful catalyst.